Cabot Creamery: Scaling a Legacy Brand Through Modern E-commerce & Interactive UX. In the rapidly evolving consumer packaged goods (CPG) market, a digital presence must do more than sell—it must tell a story. For Cabot Creamery, I managed a holistic technical strategy to transform their platform from a regional information hub into a high-converting, nationwide e-commerce engine. My focus was on streamlining complex dairy logistics while delivering a rich, interactive experience that honors their 100-year cooperative heritage.
Food & Beverage
Cabot Creamery
Problems
The Challenge: Logistics Complexity and Digital Disconnect. As a century-old cooperative, the brand struggled to bridge the gap between its rich community history and the demands of modern online retail. The technical infrastructure was not equipped to handle the unique nuances of perishable food sales at scale.
High-Traffic Brand Website
A nationally recognized brand required a website that could handle heavy traffic without slowdowns or downtime.
Complex E-commerce Operations
Product pages, cart functionality, and logistics-related systems needed to work reliably to avoid lost sales.
Content-Heavy User Experience
Rich storytelling, media, and interactive content risked impacting performance and usability if not managed properly.
Continuous Updates & Stability Risks
Regular content updates, promotions, and system changes increased the risk of broken features or inconsistencies.
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Solutions
The Strategy: A Unified Commerce and Engagement Framework. I implemented a robust Shopify-based ecosystem designed to automate operations, enhance brand affinity, and maximize the lifetime value of every site visitor.
Ongoing Platform Monitoring
We continuously monitor the website and store to ensure uptime, stability, and smooth customer experiences.
E-commerce Functionality Care
We manage product pages, cart behavior, and checkout stability to keep the buying process reliable.
Performance & UX Optimization
We optimize performance while maintaining rich visuals and interactive elements that support brand storytelling.
Safe Updates & System Maintenance
We handle updates and improvements carefully to ensure new changes never disrupt existing functionalit
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Key Results & Impact
The Quantifiable Difference. The transition to a streamlined, data-backed e-commerce model resulted in measurable gains across all digital touchpoints.
Stable Online Store
The platform remains reliable and responsive for customers across the country.
Smooth Shopping Experience
Customers can browse, add to cart, and purchase without friction or technical issues.
Fast, Engaging Website
The site balances performance with rich content, delivering a strong brand experience.
Reliable Ongoing Operations
With continuous maintenance in place, the platform stays secure, updated, and ready to scale.
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